Kristen Lollar Honored with 2026 DallasCMO ORBIE Award
Fort Worth, TX (September 24, 2026)
Kristen Lollar, Chief Marketing Officer at Whitley Penn, has been named the recipient of the 2026 DallasCMO Corporate ORBIE Award, recognizing exceptional leadership, business impact, and innovation among chief marketing officers leading organizations with up to $300M in annual revenue.
Presented by DallasCMO, a chapter of the Inspire Leadership Network, the ORBIE Awards are a prestigious honor for C-suite executives, celebrating leaders who exemplify excellence in their profession and inspire organizational growth and innovation. The ORBIE Awards have recognized leadership excellence among C-suite executives since 1998.
“Receiving this award is truly a career highlight,” said Lollar. “I’m honored to be recognized among such accomplished marketing leaders and deeply grateful to everyone who has supported me along the way. From my family and mentors to the leadership at Whitley Penn and our incredible marketing team, this achievement is the result of so many people who have encouraged, challenged, and inspired me throughout my career.”
Lollar is a marketing and communications executive with more than 25 years of experience leading high-performing teams and driving strategic growth initiatives. Currently, Kristen serves as a mentor of the firm’s women led employee resource group, WAVE, and as a member of its Risk Committee and Learning Council.
An active leader within the accounting and marketing professions, she is a member of the Association for Accounting Marketing (AAM), participates in AAM’s Major Firms Growth group, helped launch AAM’s Diversity, Equity & Inclusion Committee as an inaugural member, and earned a certification in Business Development Fundamentals. She is also engaged with the Boomer Consulting Marketing Circle and serves on HLB International’s North America Marketing & Business Development Committee.
In the community, Lollar recently completed her term as Chair of the Plano Chamber of Commerce Executive Board of Directors, where she helped shape initiatives that strengthen local businesses and foster a thriving regional economy. She also serves on the Philanthropy Cabinet for Texas Health Resources Plano Hospital and remains closely connected to Texas Tech University as an alumna, former President of the Dallas Chapter of the Alumni Association, and current National Advisory Board member for the College of Media & Communications.
Lollar earned her BA in Public Relations from Texas Tech University.
About DallasCMO
DallasCMO is the preeminent peer leadership network of chief marketing officers (CMOs) in North Texas. As one of over 50 chapters of the Inspire Leadership Network, DallasCMO belongs to a national membership organization exclusively comprised of C-suite leaders from public and private businesses, government, education, healthcare, and nonprofit institutions. DallasCMO is led by a CMO Advisory Board, with support from an executive director and staff. Underwriter executives support the chapter and ensure the programs remain member-led and exclusive to qualified CMOs and members.
About Inspire Leadership Network
Inspire Leadership Network is the preeminent peer leadership network of C-suite executives. With nearly 2,000 members across over 50 local chapters, Inspire members serve public and private businesses, government, education, healthcare, and non-profit institutions. Inspire exists to help leaders thrive in today’s most challenging executive roles.
About Whitley Penn, LLP
For more than 40 years, Whitley Penn tax, audit, and advisory professionals have been dedicated to the success of our clients. Our mission is to provide transformative solutions that deliver valuable results and foster strong relationships. With an established presence in the Southwest and as an independent member of HLB International, we are strategically positioned to help clients grow both locally and globally. At Whitley Penn, your future is our focus. www.whitleypenn.com.
Contact us at marketing@whitleypenn.com