Kendall Jones Named to Houston Business Journal’s 40 Under 40 Class of 2025 Honorees
Houston, TX (May 14, 2025)
Whitley Penn Marketing Manager, Kendall Jones, has been named to Houston Business Journal’s 40 Under 40 Class of 2025 honorees.
The award recognizes 40 outstanding professionals under the age of 40 in the greater Houston area who have demonstrated leadership, success in business and contributed to our community.
All of the 40 Under 40 recipients will be honored in a special section of the Houston Business Journal in July, and at an event the evening of July 17th.
“We are extremely proud of Kendall and extend our congratulations to her for being named a Houston Business Journal 40 Under 40 nominee,” stated Tommy Byrd, Whitley Penn Partner-in-Charge of the Houston Office. “Kendall has continually excelled in her career while overcoming challenges and maintaining community involvement. We look forward to supporting her as she continues to achieve her goals.”
Jones is a dynamic marketing professional who oversees the digital marketing presence of Whitley Penn, managing everything from website and intranet design to leveraging tools like HubSpot and others, where she gathers and interprets data to support and enhance all marketing functions. A creative strategist, Jones continuously explores innovative ways to engage target prospects and referral sources.
A key contributor to the firm’s CRM success, Jones led the implementation and optimization of HubSpot, including leading built-out, training and adoption for more than 600 users focused on sales, marketing, and other general use-cases. She also served as the project manager and direct supervisor for the development of a custom integration between HubSpot and Introhive, streamlining internal processes and data flow for the benefit of users and clients alike.
Beyond digital strategy, Jones fosters internal collaboration through initiatives like the Lunch Buddy Program, which she created, that encourages networking across departments. This initiative has been widely embraced by employees at all levels and earned the Jones the HLB International Innovation Award in 2024 and an Association for Accounting Marketing award in 2023. She also leads the Association of Accounting Marketing’s Introhive Circle, where leaders of other firms come together every couple of months to discuss successes and challenges surrounding CRM and customer insight technology.
In addition to these responsibilities, Jones plays a vital role in directly supporting the Chief Marketing Officer and helps project manage a team of 12 marketing professionals, contributing to the overall strategic direction and operational success of the department internally.
Jones currently serves on the Executive Committee for the Leukemia & Lymphoma Society’s Big Climb Houston, where she will co-chair the committee with Jake Morris for the coming year and is a member of the Baylor University’s Women’s Council of Houston.
Jones earned her B.B.A. in Marketing/Marketing Management from Baylor University.
About Houston Business Journal
The Houston Business Journal is the source for local business news, research and events in the Houston area. Our mission is to provide our audience with the most accurate and useful information possible in print and online while serving as the primary facilitator of business events in the Houston area. For more information on the Houston Business Journal, please visit www.bizjournals.com/houston.
About Whitley Penn, LLP
For more than 40 years, Whitley Penn tax, audit, and consulting advisors have been dedicated to the success of our clients. Our mission is to provide transformative solutions that deliver valuable results and develop strong relationships. With an established presence in the Southwest and as an independent member of HLB International, we are strategically positioned to help you grow both locally and globally. At Whitley Penn, your future is our focus. www.whitleypenn.com.
Houston, TX (May 14, 2025)
Whitley Penn Marketing Manager, Kendall Jones, has been named to Houston Business Journal’s 40 Under 40 Class of 2025 honorees.
The award recognizes 40 outstanding professionals under the age of 40 in the greater Houston area who have demonstrated leadership, success in business and contributed to our community.
All of the 40 Under 40 recipients will be honored in a special section of the Houston Business Journal in July, and at an event the evening of July 17th.
“We are extremely proud of Kendall and extend our congratulations to her for being named a Houston Business Journal 40 Under 40 nominee,” stated Tommy Byrd, Whitley Penn Partner-in-Charge of the Houston Office. “Kendall has continually excelled in her career while overcoming challenges and maintaining community involvement. We look forward to supporting her as she continues to achieve her goals.”
Jones is a dynamic marketing professional who oversees the digital marketing presence of Whitley Penn, managing everything from website and intranet design to leveraging tools like HubSpot and others, where she gathers and interprets data to support and enhance all marketing functions. A creative strategist, Jones continuously explores innovative ways to engage target prospects and referral sources.
A key contributor to the firm’s CRM success, Jones led the implementation and optimization of HubSpot, including leading built-out, training and adoption for more than 600 users focused on sales, marketing, and other general use-cases. She also served as the project manager and direct supervisor for the development of a custom integration between HubSpot and Introhive, streamlining internal processes and data flow for the benefit of users and clients alike.
Beyond digital strategy, Jones fosters internal collaboration through initiatives like the Lunch Buddy Program, which she created, that encourages networking across departments. This initiative has been widely embraced by employees at all levels and earned the Jones the HLB International Innovation Award in 2024 and an Association for Accounting Marketing award in 2023. She also leads the Association of Accounting Marketing’s Introhive Circle, where leaders of other firms come together every couple of months to discuss successes and challenges surrounding CRM and customer insight technology.
In addition to these responsibilities, Jones plays a vital role in directly supporting the Chief Marketing Officer and helps project manage a team of 12 marketing professionals, contributing to the overall strategic direction and operational success of the department internally.
Jones currently serves on the Executive Committee for the Leukemia & Lymphoma Society’s Big Climb Houston, where she will co-chair the committee with Jake Morris for the coming year and is a member of the Baylor University’s Women’s Council of Houston.
Jones earned her B.B.A. in Marketing/Marketing Management from Baylor University.
About Houston Business Journal
The Houston Business Journal is the source for local business news, research and events in the Houston area. Our mission is to provide our audience with the most accurate and useful information possible in print and online while serving as the primary facilitator of business events in the Houston area. For more information on the Houston Business Journal, please visit www.bizjournals.com/houston.
About Whitley Penn, LLP
For more than 40 years, Whitley Penn tax, audit, and consulting advisors have been dedicated to the success of our clients. Our mission is to provide transformative solutions that deliver valuable results and develop strong relationships. With an established presence in the Southwest and as an independent member of HLB International, we are strategically positioned to help you grow both locally and globally. At Whitley Penn, your future is our focus. www.whitleypenn.com.
