Whitley Penn Chief Marketing Officer Named Texas Tech University College of Media & Communications Outstanding Alumni Recipient

Headshot of Kristen Lollar, CMO

Plano, TX (October 2, 2025)

Whitley Penn Chief Marketing Officer, Kristen Lollar, has been named a 2025 Outstanding Alumnus by the Texas Tech University College of Media & Communications.

The Outstanding Alumni Award was created to recognize alumni who have achieved a certain level of professionalism, won other awards in their area of expertise, achieved a high level of position within their careers, and who have sustained their success over a lengthy period of time. Alumni must have graduated from the College of Media & Communication (CoMC) at least 10 years ago. Up to three winners are chosen by a Selection Committee consisting of the Dean’s Executive Committee and the President and Vice President of the CoMC National Advisory Board.

“I am deeply honored to be named an Outstanding Alumnus,” stated Lollar. “The Texas Tech College of Media and Communication laid the foundation for my personal and professional journey, and I am profoundly grateful for the role it has played in shaping who I am today. To be recognized among such a distinguished group of alumni is both humbling and inspiring.”

Lollar has more than 25 years of experience leading teams in the marketing and communications space. She has developed a strong network of peers through her involvement in the Association for Accounting Marketing (AAM) Major Firms Growth group, she served as an inaugural member of the organization’s Diversity Equity & Inclusion Committee and obtained a certification in Business Development Fundamentals from AAM.  Lollar is a member of the Advisory Board for the Boomer Consulting Marketing Circle and serves on the North America Marketing and Business Development Committee for HLB International.

Lollar is passionate about giving back to the community and currently serves as Chair on the Executive Board of Directors for the Plano Chamber of Commerce. In addition, she serves on the Philanthropy Cabinet for the Texas Health Presbyterian Hospital Plano.

Lollar is committed to mentoring the next generation and currently serves on the Learning Council at Whitley Penn. She also serves on the National Advisory Board for the Texas Tech University College of Media and Communications. Lollar has also served as a mentor through the American Marketing Association’s DFW Mentor Program for young professionals and she has participated as a mentor through the Dallas Business Journal’s Mentor Monday event.

Lollar received her BA in Public Relations from Texas Tech University.

About Whitley Penn, LLP

For more than 40 years, Whitley Penn tax, audit, and advisory professionals have been dedicated to the success of our clients. Our mission is to provide transformative solutions that deliver valuable results and develop strong relationships. With an established presence in the Southwest and as an independent member of HLB International, we are strategically positioned to help you grow both locally and globally. At Whitley Penn, your future is our focus. www.whitleypenn.com.

Plano, TX (October 2, 2025)

Whitley Penn Chief Marketing Officer, Kristen Lollar, has been named a 2025 Outstanding Alumnus by the Texas Tech University College of Media & Communications.

The Outstanding Alumni Award was created to recognize alumni who have achieved a certain level of professionalism, won other awards in their area of expertise, achieved a high level of position within their careers, and who have sustained their success over a lengthy period of time. Alumni must have graduated from the College of Media & Communication (CoMC) at least 10 years ago. Up to three winners are chosen by a Selection Committee consisting of the Dean’s Executive Committee and the President and Vice President of the CoMC National Advisory Board.

“I am deeply honored to be named an Outstanding Alumnus,” stated Lollar. “The Texas Tech College of Media and Communication laid the foundation for my personal and professional journey, and I am profoundly grateful for the role it has played in shaping who I am today. To be recognized among such a distinguished group of alumni is both humbling and inspiring.”

Headshot of Kristen Lollar, CMO

Lollar has more than 25 years of experience leading teams in the marketing and communications space. She has developed a strong network of peers through her involvement in the Association for Accounting Marketing (AAM) Major Firms Growth group, she served as an inaugural member of the organization’s Diversity Equity & Inclusion Committee and obtained a certification in Business Development Fundamentals from AAM.  Lollar is a member of the Advisory Board for the Boomer Consulting Marketing Circle and serves on the North America Marketing and Business Development Committee for HLB International.

Lollar is passionate about giving back to the community and currently serves as Chair on the Executive Board of Directors for the Plano Chamber of Commerce. In addition, she serves on the Philanthropy Cabinet for the Texas Health Presbyterian Hospital Plano.

Lollar is committed to mentoring the next generation and currently serves on the Learning Council at Whitley Penn. She also serves on the National Advisory Board for the Texas Tech University College of Media and Communications. Lollar has also served as a mentor through the American Marketing Association’s DFW Mentor Program for young professionals and she has participated as a mentor through the Dallas Business Journal’s Mentor Monday event.

Lollar received her BA in Public Relations from Texas Tech University.

About Whitley Penn, LLP

For more than 40 years, Whitley Penn tax, audit, and advisory professionals have been dedicated to the success of our clients. Our mission is to provide transformative solutions that deliver valuable results and develop strong relationships. With an established presence in the Southwest and as an independent member of HLB International, we are strategically positioned to help you grow both locally and globally. At Whitley Penn, your future is our focus. www.whitleypenn.com.

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Ashton Adair

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