Whitley Penn Wins 2022 Association for Accounting Marketing – Marketing Achievement Award for Business Development Initiative

Fort Worth, TX (May 24, 2022) Whitley Penn’s Growth Initiative won in the category of Business Development Initiative for the 2022 Association of Accounting Marketing – Marketing Achievement Awards.

There were 23 awards for marketing achievement presented to accounting marketers on May 2 at the Association for Accounting Marketing’s (AAM) annual Summit in Louisville, Kentucky. AAM’s Marketing Achievement Awards event featured awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and diversity, equity, and inclusion.

Expert category judges, including professionals in marketing, advertising, communications, and professional services, reviewed, and judged 71 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.

“We are honored to receive this recognition from the Association of Accounting Marketing,” stated Felix Lozano, Whitley Penn Chief Growth Officer. “As professional services firms continue to develop, innovate, and transform, Whitley Penn strives to stay on the forefront of this initiative by capitalizing on our firm wide growth mindset.”

“This is a true testament as to the importance of marketing and business development working together to achieve the goals of the firm,” stated Kristen Lollar, Chief Marketing Officer for Whitley Penn. “With a united front, we strive to find ways to recognize and develop young leaders in our firm as we plan for the future.”

Whitley Penn’s growth mindset is as follows: “A growth mindset is essential for lifelong personal and professional development, for the sustainability of the firm, and to protect our equity.”

About Association for Accounting Marketing (AAM)

The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators, and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.

About Whitley Penn, LLP

Whitley Penn has consistently been recognized as “One the Top 100 Firms in the U.S.” and “Best of the Best” by INSIDE Public Accounting and other industry publications. We are a member of HLB International, a global network of independent advisory and accounting firms. For more information on Whitley Penn, please visit www.whitleypenn.com.


Kristen Lollar Headshot

Kristen Lollar

Chief Marketing Officer

Phone: 469-776-3645
Email: kristen.lollar@whitleypenn.com