Whitley Penn Wins 2023 Association for Accounting Marketing – Marketing Achievement Award for Business Development Initiative

Fort Worth, TX (May 15, 2023) Whitley Penn’s extensive work implementing and integrating Introhive and HubSpot Enterprise platforms won in the category of Business Development Initiative, Customized Sales Initiative or Approach for the 2023 Association of Accounting Marketing – Marketing Achievement Awards (AAM MMA). This is the second year in a row the firm has received an AAM MMA award.

Twenty-three awards for marketing achievement were presented to accounting marketers on May 8 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and diversity, equity and inclusion.

Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.

“This is a true testament as to the importance of accurately and efficiently attributing revenue to our marketing and business development efforts and capitalizing on trends within the new business pipeline,” stated Kristen Lollar, Chief Marketing Officer for Whitley Penn. “This has made it easier for the firm to get closer to a complete view of our current client journey and identify opportunities for improvement. I am incredibly proud of the hard work our team has put in to bring this project to life for our professionals.”

About Association for Accounting Marketing (AAM)

The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators, and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.

About Whitley Penn, LLP

Whitley Penn, a full-service accounting firm founded in 1983 with nine locations, and more than 800 employees delivering tax, audit and consulting services across more than 20 industries, has consistently been recognized as “One the Top 100 Firms in the U.S.” and “Best of the Best” by INSIDE Public Accounting and other industry publications. We are a member of HLB International, a global network of independent advisory and accounting firms. For more information on Whitley Penn, please visit www.whitleypenn.com.


Kristen Lollar Headshot

Kristen Lollar

Chief Marketing Officer

Phone: 469-776-3645
Email: kristen.lollar@whitleypenn.com