Alonzo Rojas, CPA, ABV, CVFI Earns CVFI Credential

Fort Worth, TX (September 25, 2020) –Forensic, Litigation, and Valuation Services Senior Associate Alonzo Rojas, CPA, ABV, CVFITM has earned the Certified in the Valuation of Financial Instruments credential from the AICPA.

Alonzo has more than eight years of public accounting experience. He focuses primarily on the valuation of businesses and intangible assets tax reporting, financial reporting, regulatory compliance, and litigation support. He also has experience with purchase price allocations (ASC 805), impairment of goodwill (ASC 350) and long-lived assets (ASC 360), stock-based compensation/options (ASC 718/IRC 409A), valuations for estate and gift tax purposes, valuations of contingent consideration, and valuations of securities in privately-held companies.

“As a firm, we are always looking for new ways to continue providing top-notch service to our clients. One of the ways we achieve this is by our professionals pursuing continuing education opportunities and advancing the skillset of our team. We are proud of Alonzo and grateful for his hard work and dedication.” stated Jim Penn, CPA, ABV, Forensic, Litigation and Valuation Services Partner and Chief Financial Officer for Whitley Penn.

Alonzo earned a Bachelor of Business Administration in Accounting and Finance from Angelo State University and a Master of Science in Finance from Texas A&M University-Commerce. He is a member of the American Institute of Certified Public Accountants (AICPA) and the Texas Society of Certified Public Accountants (TXCPA).

About CVFI

The Certified in the Valuation of Financial Instruments (“CVFI”) credential was designed to enhance consistency and transparency of fair value estimates for financial instruments such as mortgage-backed securities, credit default swaps, complex bonds and other derivatives.  Key components of this new credentialing program will include compliance with the Financial Instruments Performance Framework that will help define ‘how much’ work is necessary to provide supportable and auditable fair value measurements which will be reviewed through an ongoing Quality Monitoring process.


The American Institute of CPAs is the world’s largest member association representing the accounting profession, with more than 431,000 members, and a history of serving the public interest since 1887.  AICPA members represent many areas of practice, including business and industry, public practice, government, education and consulting.

About Whitley Penn, LLP

Whitley Penn continues to be one of the region’s most distinguished public accounting firms.  With a strong base in Texas and a worldwide network affiliation via Nexia International, the firm is strategically positioned for continued growth both locally and internationally.  Whitley Penn has been consistently recognized as “One the Top 100 Firms in the U.S.” and “Best of the Best” by INSIDE Public Accounting.  For more information on Whitley Penn, please visit

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